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Leads and Contacts are considered as a single entity `Lead` in RevSure. The status change history on both objects is tracked in the RevSure Lead entity under a single RevSure Lead ID. We connect Leads with Contacts based on the `convertedContactId` field available on the Lead record. We can configure the required status values for Leads and Contacts in the funnel for reporting.

Leads from Salesforce and Marketing Automation systems are also merged and tracked under a single Lead entity in RevSure. We use the internal IDs available in Marketing Automation systems to connect their Leads to Salesforce Leads. For example, the `salesforceleadid` field in HubSpot Contacts and the `sfdcleadid` field in Marketo Leads.

We have native integrations with marketing systems like Google Ads, LinkedIn, Meta Ads, and ABM systems like Demandbase, 6sense, etc. Additionally, we pull activity datasets from CRMs like HubSpot and SFDC, as well as sales engagement tools like Outreach, Salesloft, and others.

We capture relevant identifiers, such as emails, phone numbers, device attributes, and IDs like GCLIDs, UTMs, and referring URLs from marketing systems and CRMs. Using these identifiers, we map visitors, leads, and other interactions with third-party activities.